2019 Agenda

Spend the day with D2C industry leaders
8:00 - 9:25
Invite only
AMAZING WOMEN IN ECOMMERCE LIVE: Networking Breakfast
Polly Rodriguez, CEO & Co-Founder, Unbound
Justine Mohr, Vice President of Ecommerce, Tibi
Torey Clements, Sr Product Manager, J.Crew
Talia Shani, Marketing Director, Yotpo
Yotpo’s Amazing Women in eCommerce Live is a series of female-first events honoring the women pioneering the future of how we buy. This exclusive breakfast will feature a panel discussion highlighting consumer and commerce trends and the professional journeys of these amazing women.
8:30 - 9:30
REGISTRATION & Breakfast
9:30 - 9:55
OPENING REMARKS
OBSESSED: THE FUTURE OF BRANDS
Tomer Tagrin, CEO & Co-founder, Yotpo
Tomer Tagrin shares his unique perspective on the industry and vision for the future of direct-to-consumer commerce.
9:55 - 10:20
INTERVIEW
RE-FASHIONING STEVE MADDEN
Jeff Silverman, President of Global eCommerce, Steve Madden
Matt Townsend, Reporter, Bloomberg
Steve Madden took a huge chance selling shoes out of his car with $1,100 to his name. Decades later, with $1B+ in yearly sales, the Steve Madden enterprise continues to take risks. More recently the company rolled the dice with their entire eCommerce tech stack, shedding outdated tech in a push to become more agile and responsive to shifts in consumer behaviors and preferences. Jeff Silverman will walk through the evolution of Steve Madden from legacy brand into future-facing direct-to-consumer force.
10:20 - 10:45
INTERVIEW
EMBODY YOUR BRAND WITH THINX
Maria Molland, CEO, THINX
Ann-Marie Alcántra, Tech Reporter, Adweek
Pioneer in period underwear and edgy marketing, THINX burst onto the scene with a powerful product and point of view. THINX has become the quintessential mission-driven brand, but presenting a consistently strong voice for social change requires a strong foundation. Maria Molland will uncover the organizational DNA - from systems to processes to its lean-and-mean team - that enables THINX to scale their ability to create conversation and products.
10:45 - 11:10
Panel
YOUR BRAND AS A DESTINATION
Justin Hughes, Chief Product Officer, M.M.LaFleur
Ariane Goldman, Founder and CEO, Hatch
Rich Fulop, Founder & CEO, Brooklinen
Greg Sterling, Contributing Editor, Search Engine Land
If a panel can be a keynote, this would be it. This session will showcase the creative ways and inventive means that turn businesses into brands and a repeat destination for customers. Justin Hughes of M.M.LaFleur will be joined by other brand champions to discuss breakthrough initiatives that put their brand on the map and fan favorite over time.
11:10 - 11:25
MORNING BREAK
11:25 - 12:15
POD TALKS
Each Pod Talk is limited to 15 attendees. Advance sign up required.
Led by brands and other industry experts, Pod Talks are small-group discussions that center on delivering exceptional D2C experiences across the buyer journey. Each topic will focus on one of the following topics: discovery, onsite, retention.
Onsite
Elevate the Practical into a Premium eCommerce Experience
Gigi Teutli-Vadheim, Site Experience Manager, Rothy’s
Rothy’s is the digital-native shoe brand that elevates everyday comfort to elegant style.
Retention
Experiences That Build Loyalty for Life
Leah Ard, Solutions Architect, Magento, An Adobe Company
Magento is renowned for enabling distinct digital experiences.
Discovery
Be The Brand They Fall in Love With
Jonah Fay-Hurvitz, Head of Strategy, Red Antler
Red Antler creates brands people can't stop thinking about: Casper, Allbirds, Brandless and more.
Onsite
Score an A+ in Omnichannel Experience
Scott Perry, VP, Executive Director of Digital and Omnichannel, Bob’s Discount Furniture
Bob’s Discount Furniture has done it “Bob’s Way” since 1991 and today is the 12th largest furniture chain in the US.
Retention
Top Trends in Customer Loyalty
Dan Shim, Director, Industries, RCG, Salesforce
Salesforce is the tireless champion for giving brands a single, shared view of the customer.
Discovery
Turn Inspiration into the Spark to Shop
Vikram Bhaskaran, Global Head of Vertical Strategy and Marketing, Pinterest
Pinterest is the visual discovery engine that sparks inspiration.
Onsite
Primary for Growing Your eCommerce Experience
Galyn Bernard, Co-Founder and Co-CEO, Primary
Primary’s mission is to help every child dress with confidence.
Retention
Unboxing a Program Consumers Crave
Danny Taing, Founder, Bokksu
Bokksu elevates Japanese artisanal snacks to the world stage.
12:15 - 1:00
LUNCH & EXPERIENCES
1:00 - 1:25
INTERVIEW
A WORLDWIDE MVMT
Jake Kassan, President & Co-founder, MVMT
Marty Swant, Reporter, Forbes
The New York Times dubbed MVMT the watch brand for the millennial generation. More than a 'watch company', MVMT at its core is a finely tuned engine for spotting market opportunity and creating community around it. With the recent acquisition by Movado Group, MVMT is poised to take the global stage. Jake Kassan will share what’s next on the itinerary, covering everything from tech to talent to the territories he’s eyeing in MVMT’s most exciting chapter yet.
1:25 - 1:50
INTERVIEW
RORY WANTS WOMEN TO TALK ABOUT THEIR BODIES
Rachel Blank, Co-founder, Rory
Peter Boyce II, VC, General Catalyst
Paul Mumford, Founder & CEO, Leanluxe
Low libido, painful periods, thinning hair. These are just a handful of the many extremely common symptoms women of all ages might experience, but may be too embarrassed to talk about. Rory, the digital health clinic from healthcare D2C disruptor Ro saw this as a worthy challenge. Rory is rethinking end-to-end healthcare for the digital age and in the process is helping women become their own advocates in the healthcare system. Rachel Blank, Peter Boyce II of General Catalyst, and Paul Munford of LeanLuxe will delve into the challenges and opportunities in developing a new market and a platform that gives voices to an underserved community.
1:50 - 2:15
INTERVIEW
AWAY IS READY FOR TAKE-OFF
Selena Kalvaria, SVP Brand, Away
Lauren Thomas, Retail Reporter, CNBC
Travel brand Away is known for one exceptional product: a stylish, hardy suitcase, particularly beloved on Instagram. As with other D2C brands that have grown rapidly, that kind of category domination begs a single question: what’s next? There have been rumblings about Away expanding their product line by taking on "things you put in your bag". How can they replicate the success they’re seeing in luggage? How did they decide what to tackle next? What’s the recipe for a successful launch? Selena Kalvaria will provide Away’s adventurous take on category expansion.
2:15 - 2:40
INTERVIEW
SHOPIFY AND THE SHOPPING ZEITGEIST
Loren Padelford, General Manager, Shopify Plus
Tomer Tagrin, CEO & Co-founder, Yotpo
Shopify is building a reputation as a powerful equalizer in eCommerce, but there’s way more to the story. Not only does Shopify underpin the current evolution of how people buy, it also provides a foundation from which industries rise, from Kylie to Yeezy. We’re used to hearing about disruptive brands, but what about the tech paving the way for those brands? Let Loren Padelford take you on a trip to the new frontiers of commerce and witness the rise of the new enterprise.
2:40 - 3:05
INTERVIEW
CULT OF CHUBBIES, THE LONG & SHORT OF IT
Tom Montgomery, Co-founder, CMO & CTO, Chubbies
Web Smith, Founder, 2pm
Carrying the banner for short shorts and weekend warriors, Chubbies has built a brand following by putting a singular focus on treating fans like good friends. That connection to customers comes through at every touchpoint, from how they use social media to their brick-and-mortar strategy. As both CMO and CTO, Tom Montgomery has the full picture on how Chubbies cultivates their customer community and will illustrate how they create experiences that engender loyalty through product, data, marketing, and more.
3:05 - 3:20
AFTERNOON BREAK
3:20 - 3:45
INTERVIEW
ENTERPRISE INNOVATION WITH 1-800-FLOWERS.COM, Inc.
Amit Shah, CMO, 1-800-FLOWERS.COM, Inc.
Tomer Tagrin, CEO & Co-founder, Yotpo
Founded in 1976, 1-800-FLOWERS.COM, Inc. became one of the pioneers of eCommerce by debuting its site in 1995. Always comfortable on the cutting-edge, the company’s longevity is owed to its culture of customer-centric innovation. In many ways, 1-800-FLOWERS.COM, Inc. is a projection of what long-term success might look like for today’s digital disruptors. Amit Shah, CMO of 1-800-FLOWERS.COM, Inc., the company’s iconic floral brand, will share the 1-800-FLOWERS.COM, Inc. strategy for keeping pace with customer expectations and the next set of technologies on its radar.
3:45 - 4:10
PANEL
THE LOWDOWN FROM D2C VCs
Andrea Hippeau, Principal Lerer Hippeau
Magdalena Kala, VP Consumer Investing, Bain Capital Private Equity
Julian Steinberg, Managing Partner, Alliance Consumer Growth
Raj Nijjer, VP of Marketing, Yotpo
From that first round of funding that turns a vision into a product to making bets to accelerate the growth of brands like Glossier and Away, what do investors and brands look for as they scale? This investor panel featuring Lerer Hippeau's Andrea Hippeau, Bain Capital's Magdalena Kala, and ACG's Julian Steinberg will dig into the metrics for success at each stage of growth and investment, as well as get down to the details on the roles investors play in the day-to-day of a start-up brand.
4:10 - 4:35
Panel
GROWTH OPERATORS
Ryan Babenzien, CEO, Greats
Dave Cho, Co-founder, Soko Glam
Rachel Cohen, Co-Founder & Co-CEO, Snowe
Anna Hensel, Reporter, Modern Retail
As D2C darlings grow up, get acquired, or get into new categories, the industry is seeking to map what the "ideal" growth trajectory for brands might look like. What should you focus on when you’re just starting out? Is now the time to shop around for funding, or maybe even a buyer? Should you get into brick-and-mortar or launch a new product line? In this panel featuring Ryan Babenzien and Dave Cho, get a behind-the-scenes look at the stages of growth for direct-to-consumer brands.
4:35 - 5:00
INTERVIEW
VERISHOP AND THE JOY OF SHOPPING
Imran Khan, Co-Founder & CEO, Verishop
Christine Lagorio-Chafkin, Senior Writer, Inc.
Verishop is the anti-Amazon: a groundbreaking digital destination providing safe harbor for shoppers and brands alike. It offers a uniquely curated experience that leans on its in-house retail experts, influencers, and market trends to usher a new way to discover and buy. In this session, Imran Khan will discuss the company’s roadmap for marrying e-commerce convenience with five-star brands and their communities, offering DSTN attendees an inside look at how the company plans to elevate online shopping.
5:00 - 5:25
INTERVIEW
THE LOVE CLUB WITH LO BOSWORTH
Lauren Bosworth, Founder & CEO, Love Wellness
Lindsay Silberman, Lifestyle Blogger and Contributing Editor, Town & Country
The Hills and Laguna Beach firmly behind her, Lauren Bosworth has embarked on a new journey with the launch of Love Wellness, a total healthcare brand offering natural, doctor-recommended remedies for women. With every new product she put out -- from vaginal health kits to #Mood pills for PMS -- she noticed an inspiring trend: customers felt confident enough to share their personal health stories and struggles in the spirit of community. The honesty and openness in Love Wellness product reviews prompted the brand to create “The Love Club,” a customer-driven forum for sharing and empowerment. In this session, learn straight from the source how to craft an experience that allows your customers to amplify your brand’s storytelling strategy.
5:25 - 5:50
INTERVIEW
Front Row with Rebecca Minkoff
Rebecca Minkoff, Founder, Rebecca Minkoff
Hilary Milnes, Features Editor, Vogue Business
Eighteen-year-old Rebecca Minkoff moved to New York and, fittingly, became an overnight sensation with a redesign of the ‘I Love NY’ shirt. Shortly after, she produced her iconic ‘Morning After Bag,’ leading to a full collection of handbags, footwear, jewelry, accessories, ready-to-wear, and now, beauty. On top of being a household name in fashion, Minkoff is also a pioneer: the first to shirk typical conventions in favor of inclusivity, diversity, and empowerment, launching the Female Founder Collective in 2018. In this session, discover what it takes to build an empire and how to sustain it by taking your customers and community on your brand journey.
5:50 - 6:00
CLOSING REMARKS
A FINAL WORD
Tomer Tagrin, CEO & Co-founder, Yotpo
6:00 - 7:30
COCKTAILS & NETWORKING
* Agenda and talent are subject to change without notice and are not grounds for a refund.
Coming Soon
Fall 2020 New York